Creativity and Innovation – critical success factors

Creativity and Innovation – critical success factors

The day started with a powerful introduction to Ngāti Whātua Ōrākei and its innovative whānau developments, setting the perfect scene for the impact Māori can make at home and on the world stage.

“The world wants to embrace Māori brands and work with Māori businesses – coming out of the pandemic, global consumers want to connect with brands that reflect their values,” says Joe Harawira, Managing Director of Wai Manuka.

Joe has recently returned from an Asia New Zealand Foundation Te Whītau Tūhono trade delegation to Singapore and Thailand – an experience that enabled him to gain invaluable offshore consumer insights, firsthand.

“That’s what makes Māori products special – when you weave your culture into your brand – that’s our point of difference.

“It is our creativity and innovation that sets us apart, but it can be difficult to look to the far horizon when you’re just trying to survive each day. The future is right in front of us – together we can make it happen.”

But critical to retaining and growing the innovation competitive edge will be ensuring future talent and capability.

Recently appointed Te Taumata director and self-described serial innovator, Naomi Manu, says the future success of the rapidly growing Māori economy depends on building capability.

“If we cannot attract young people into STEM, we will be bereft of innovation and talent, and there will be a massive opportunity cost for our country. As we seek to catapult forward, we have to consider these things.

“The Māori population is a structurally youthful population – we have to cultivate curious minds and grow Māori representation in the tech workforce, currently only 4% of that workforce, and only 2% of the science sector.

“Tech is our fastest growing export sector, but we need to rapidly build capability for this future that we cannot yet even imagine.”



Canadian Council for Aboriginal Business

CCAB delivers programs that facilitate the growth of Indigenous business, build relationships between Indigenous and non-Indigenous business, and ensure life-long learning for Indigenous entrepreneurs, and other Canadian business leaders. These efforts recognise the central role that Indigenous business and communities hold in the future of Canada.
Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities and awareness for all of our members.

Ministry of Foreign Affairs and Trade

The Ministry acts in the world to make New Zealanders safer and more prosperous.
E mahi ana te Manatū i te Ao kia whai haumaru me te whai rawa mo Aotearoa.
New Zealand’s security and prosperity depend on the conditions in, and our connections with, the wider world. This means we must engage with – and seek to influence – other countries to our advantage, in line with New Zealand’s values and interests including that of Maori.

New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally.
We use our extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors.
We connect international businesses and investors with high-value growth opportunities in New Zealand.
By supporting New Zealand businesses, we boost New Zealand's economy and reputation, and help to share what's special about New Zealand with the rest of the world.

Callaghan Innovation

We are New Zealand's innovation agency. We activate innovation and help businesses grow faster for a better New Zealand.
We partner with ambitious businesses of all sizes, providing a range of innovation and research and development (R&D) services to suit each stage of growth.
Our people – including more than 200 of New Zealand’s leading scientists and engineers – empower innovators by connecting people, opportunities and networks, and providing tailored technical solutions, skills and capability development programmes, and grants co-funding.

Ministry of Business, Innovation and Employment

Ministry of Business, Innovation and Employment (MBIE) plays a central role in shaping and delivering a strong New Zealand economy.
Our role is to create better outcomes for all New Zealanders, particularly by supporting business growth.
We are responsible for the delivery of advice, regulation and services that have a real impact on people, businesses and the environment within which they operate.