EU Ambassador shares authentic kōrero with Māori businesses in Rotorua

EU Ambassador shares authentic kōrero with Māori businesses in Rotorua

European Union Ambassador, Nina Obermaier, has met with a distinguished group of Te Arawa business leaders today to discuss new international trade opportunities for Māori.

Hosted by Te Taumata and Te Arawa Fisheries in Rotorua, the hui was an opportunity for Māori business leaders to kōrero with Nina kanohi ki te kanohi in an informal, relaxed setting.

All Te Arawa iwi and more than 20 Māori-led organisations were represented in the  business leaders present today, giving Nina a broad understanding of the trade landscape across the Te Arawa rohe.

The discussion highlighted several key points about the NZ/EU Free Trade Agreement, including the unique benefits and opportunities to exporting products that tell authentic Māori stories.

There is a clear demand for genuine, premium indigenous goods and services in global markets and free trade agreements present an avenue for Māori businesses to upscale and diversify their offerings.

Trade is one of the most significant industries for our people, with one in four jobs derived from the sector. As new free trade agreements are implemented, the money that comes from building our international Māori brand will ultimately be reinvested into whānau at home. 

Nina has been a friend to Māori throughout the NZ/EU free trade agreement negotiations and continues to show her support and genuine friendship by sitting down with Māori business leaders and discussing how we can work together to grow our opportunities.

Te Taumata is grateful for the enduring friendship we share with Nina and look forward to inviting her back to the rohe in the new year to visit Māori organisations ‘on the ground’ and hear their stories firsthand.



Canadian Council for Aboriginal Business

CCAB delivers programs that facilitate the growth of Indigenous business, build relationships between Indigenous and non-Indigenous business, and ensure life-long learning for Indigenous entrepreneurs, and other Canadian business leaders. These efforts recognise the central role that Indigenous business and communities hold in the future of Canada.
Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities and awareness for all of our members.

Ministry of Foreign Affairs and Trade

The Ministry acts in the world to make New Zealanders safer and more prosperous.
E mahi ana te Manatū i te Ao kia whai haumaru me te whai rawa mo Aotearoa.
New Zealand’s security and prosperity depend on the conditions in, and our connections with, the wider world. This means we must engage with – and seek to influence – other countries to our advantage, in line with New Zealand’s values and interests including that of Maori.

New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally.
We use our extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors.
We connect international businesses and investors with high-value growth opportunities in New Zealand.
By supporting New Zealand businesses, we boost New Zealand's economy and reputation, and help to share what's special about New Zealand with the rest of the world.

Callaghan Innovation

We are New Zealand's innovation agency. We activate innovation and help businesses grow faster for a better New Zealand.
We partner with ambitious businesses of all sizes, providing a range of innovation and research and development (R&D) services to suit each stage of growth.
Our people – including more than 200 of New Zealand’s leading scientists and engineers – empower innovators by connecting people, opportunities and networks, and providing tailored technical solutions, skills and capability development programmes, and grants co-funding.

Ministry of Business, Innovation and Employment

Ministry of Business, Innovation and Employment (MBIE) plays a central role in shaping and delivering a strong New Zealand economy.
Our role is to create better outcomes for all New Zealanders, particularly by supporting business growth.
We are responsible for the delivery of advice, regulation and services that have a real impact on people, businesses and the environment within which they operate.