Te Taumata analysis on GIs and IP now available to view

Te Taumata analysis on GIs and IP now available to view

Te Taumata’s comprehensive analysis by world-class technical experts which was submitted to Minister of Maori Development, Hon. Nanaia Mahuta, is now available to view online.

The study, titled ‘Maori Interests and Geographic Indicators – Strategic Intellectual Property Management enabling Maori whanau development’, proposes a new approach for Maori to secure and benefit from both tangible and intangible assets, nationally and internationally, and outlines initial steps towards creating a ‘smart’, collective Maori economy.

From the document’s Executive Summary:

‘While the New Zealand government has put in place a number of processes and initiatives to address some of the issues raised by Māori on the lack of recognition and protection of Māori interests in our intellectual property system, nothing conclusive has resulted in the nearly 40 years since the Treaty of Waitangi Act was passed and the Waitangi Tribunal established or the Wai 262 claim was filed.

Māori can achieve some benefits and protections for aspects of Māori interests through the registration of different intellectual property rights, including Geographical Indications (GIs). Consequently, it is important that Māori operators and producers are empowered to utilise the current intellectual property framework as a means to achieve commercial success on the global stage.

At the same time, it is imperative the New Zealand government commits to reforming New Zealand’s constitutional and legal framework, including the intellectual property regime to better protect Māori interests. The Government can achieve this by adopting a staged work programme.

We discuss in this report how in the short term, the government can support Māori in establishing a smart Māori economy, by capturing their rightful tangible and intangible assets, establishing a binding authority to assist in protecting those tangible and intangible assets, and providing technical and financial support to help Māori contribute to the post COVID19 New Zealand economy.

In the medium term, Māori can assist the Government in adopting and complying with its international obligations under the CPTPP, Nagoya Protocol, Bonn Guidelines, and others, while recognising and protecting tangible and intangible Māori assets.

And longer term, Māori can assist the Government to transform New Zealand’s intellectual property regime into a precedent, setting a new international standard for the recognition and protection of indigenous people’s rights around the world.’

View ‘Maori Interests and Geographic Indicators – Strategic Intellectual Property Management enabling Maori whanau development’ here.



Canadian Council for Aboriginal Business

CCAB delivers programs that facilitate the growth of Indigenous business, build relationships between Indigenous and non-Indigenous business, and ensure life-long learning for Indigenous entrepreneurs, and other Canadian business leaders. These efforts recognise the central role that Indigenous business and communities hold in the future of Canada.
Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities and awareness for all of our members.

Ministry of Foreign Affairs and Trade

The Ministry acts in the world to make New Zealanders safer and more prosperous.
E mahi ana te Manatū i te Ao kia whai haumaru me te whai rawa mo Aotearoa.
New Zealand’s security and prosperity depend on the conditions in, and our connections with, the wider world. This means we must engage with – and seek to influence – other countries to our advantage, in line with New Zealand’s values and interests including that of Maori.

New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally.
We use our extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors.
We connect international businesses and investors with high-value growth opportunities in New Zealand.
By supporting New Zealand businesses, we boost New Zealand's economy and reputation, and help to share what's special about New Zealand with the rest of the world.

Callaghan Innovation

We are New Zealand's innovation agency. We activate innovation and help businesses grow faster for a better New Zealand.
We partner with ambitious businesses of all sizes, providing a range of innovation and research and development (R&D) services to suit each stage of growth.
Our people – including more than 200 of New Zealand’s leading scientists and engineers – empower innovators by connecting people, opportunities and networks, and providing tailored technical solutions, skills and capability development programmes, and grants co-funding.

Ministry of Business, Innovation and Employment

Ministry of Business, Innovation and Employment (MBIE) plays a central role in shaping and delivering a strong New Zealand economy.
Our role is to create better outcomes for all New Zealanders, particularly by supporting business growth.
We are responsible for the delivery of advice, regulation and services that have a real impact on people, businesses and the environment within which they operate.