World-class team to work with Maori

World-class team to work with Maori

This year the New Zealand government will advance free trade discussions with the European Union, one of the largest world markets for produce, products and services from New Zealand.

Te Taumata chairman, Chris Karamea Insley, says the discussion with the EU is hugely important to Maori businesses.

“The issue of intellectual property – particularly geographic indicators – will be an important part of these discussions. GIs are a distinctive sign used to identify a product whose quality and reputation relate to a particular geographic location. Champagne sparkling wine, for example, can only be produced and legitimately marketed by producers from this part of France.”

Mr Insley noted the current dispute between Maori and other New Zealand honey producers and Australian producers over the use of the word manuka.

“This matter should have been properly sorted a long time ago. It’s likely a lengthy and very costly legal dispute will ensue to resolve this issue. Therefore, getting country-to-country agreement in free trade agreements, beginning with the EU, is so important for our Maori exporters.

“It’s the issue around protecting our rongoa, designs, words and products. If they can be properly preserved in free trade negotiations with Europe initially, and then all subsequent FTAs, it potentially preserves enormous value and wealth creation for Maori. It’s not subject to others around the world claiming Maori intellectual property.”

Mr Insley says the issues are incredibly complex and it is vitally important we get this right.

Te Taumata has assembled a world-class team of technical experts to do the detailed analysis on geographic indicators to be shared and discussed with Maori through regional hui. Recommendations will feed into the EU free trade negotiations later this year.

Lynell Tuffery Huria, a leading Maori lawyer and expert on trademarks and copyright in New Zealand and Australia, will work alongside Paris-based Dr Penelope Gibson, who has a PhD in commercialising Intellectual Property (IP). Dr Gibson has led major projects in England, contributing billions of euros to regional economies, and managed all copyright and IP for rock band, Pink Floyd.

“Our technical experts are complimented by a panel of Maori business exporters who will peer-review a draft of our experts’ advice. The issues will have far-reaching implications for not just the European Union negotiations but all subsequent negotiations,” says Mr Insley.

“Dialogue with Government’s lead trade negotiator at Ministry of Foreign Affairs & Trade has been incredibly constructive and helpful to getting this important matter advanced for our whanau.

“Having the best expert advice which will protect our taonga, while creating new market opportunities for our products around the world, will lead to high-paying new jobs, along with all the other benefits that will ripple back to whanau at home,” says Mr Insley.



Canadian Council for Aboriginal Business

CCAB delivers programs that facilitate the growth of Indigenous business, build relationships between Indigenous and non-Indigenous business, and ensure life-long learning for Indigenous entrepreneurs, and other Canadian business leaders. These efforts recognise the central role that Indigenous business and communities hold in the future of Canada.
Our mission is to promote, strengthen and enhance a prosperous Indigenous economy through the fostering of business relationships, opportunities and awareness for all of our members.

Ministry of Foreign Affairs and Trade

The Ministry acts in the world to make New Zealanders safer and more prosperous.
E mahi ana te Manatū i te Ao kia whai haumaru me te whai rawa mo Aotearoa.
New Zealand’s security and prosperity depend on the conditions in, and our connections with, the wider world. This means we must engage with – and seek to influence – other countries to our advantage, in line with New Zealand’s values and interests including that of Maori.

New Zealand Trade and Enterprise

New Zealand Trade and Enterprise (NZTE) is the government agency charged with helping New Zealand businesses to grow internationally.
We use our extensive knowledge and global networks to help exporters of all sizes make better decisions and connect to the right partners and investors.
We connect international businesses and investors with high-value growth opportunities in New Zealand.
By supporting New Zealand businesses, we boost New Zealand's economy and reputation, and help to share what's special about New Zealand with the rest of the world.

Callaghan Innovation

We are New Zealand's innovation agency. We activate innovation and help businesses grow faster for a better New Zealand.
We partner with ambitious businesses of all sizes, providing a range of innovation and research and development (R&D) services to suit each stage of growth.
Our people – including more than 200 of New Zealand’s leading scientists and engineers – empower innovators by connecting people, opportunities and networks, and providing tailored technical solutions, skills and capability development programmes, and grants co-funding.

Ministry of Business, Innovation and Employment

Ministry of Business, Innovation and Employment (MBIE) plays a central role in shaping and delivering a strong New Zealand economy.
Our role is to create better outcomes for all New Zealanders, particularly by supporting business growth.
We are responsible for the delivery of advice, regulation and services that have a real impact on people, businesses and the environment within which they operate.